To be a leading national and international icon of humanity and freedom
To provide a pioneering and empowering heritage destination that challenges visitors to reflect upon our past, improve our present and build on our future as a united nation
•To establish mechanisms to promote, protect and preserve Indigenous Knowledge Systems (IKS).
•To contribute to social cohesion by positioning Freedom Park as a symbol of national identity.
•To create a conducive environment in order to attract, engage and retain effective and knowledgeable talent, as measured by industry standards.
•To manage Freedom Park as a customer focused financially sustainable cultural institution.
•To mobilize active partnerships with National, Continental and International institutions to emancipate the African voice.