Position:	Brand and Marketing Officer
Manager/Supervisor:	HOD: Corporate Services
Position Status:	Permanent
Job Grade	P07
Position Reference Code	BRAN032023

 

Applications are invited from suitably qualified and experienced persons for the position mentioned above.

 

JOB SUMMARY

Full responsibility for FP to develop and execute global brand strategy. Compile and analyse customer insights, market trends, and competitive landscape to identify business opportunities to further solidify Freedom Park as a leading position in the heritage space. Be responsible for translating the opportunities into fully-integrated marketing plans across Communication, Publicity, Digital, Social Media.

 

KEY PERFORMANCE AREAS

 

Strategic marketing management to ensure key business objectives such as brand equity, revenue growth, market share, cost reductions and profit maximisation are met. Develop and implement brand strategy and plan to increase visibility and maximise profitability within the context of utilising internal and external analysis. Ensure that brand positioning and the communication platform resonates with the identified target market to deliver aligned and impactful marketing campaigns, promotions, activations, digital and social executions as well as innovation. Ensure ongoing business sustainability, profit maximization and growth using a combination of business, market, competitor and consumer insights (desktop research, in-trade observation, social media commentary, market research where necessary) to drive long term strategy as well as short-term tactics where risk has been identified. Highlight opportunities and risk to various organisational stakeholders, creating business cases for new projects, action plans and implementation of tactics where necessary. Cross functional team management with internal and external suppliers as well as communication with key stakeholders to ensure alignment and facilitate decision making. Develop an annual PR and news release strategies

 

JOB REQUIREMENTS

• To develop a brand and growth strategy for Freedom Park
• A sound understanding and experience of developing marketing strategies and plans, initiating and conducting marketing campaigns and producing marketing materials
• Develop and implement marketing campaigns and strategies for Freedom Park
• Create internal communications initiatives that will increase Market place exposure to employees and foster a positive perception.
• Oversee the creation of marketing and communications collateral and ensure that it is consistent with Freedom Park’s mandate, including newsletters, seller platform copy, banners etc

• Collaborate with all internal partners and external partners where needed to create, lead and brief promotion/media content across all channels.

• Engage with key cross-functional internal teams, stakeholders and third-party agencies to complete briefs and project manage campaigns from start to finish to ensure expectations are managed across the board and deadlines are met.
• Plan monthly content themes for Freedom Park marketing campaigns, (including brand-led, promotions, newsletters, testimonial videos, customer service templates, PR, other initiatives etc)
• Research and keep the team abreast on best practices
• Daily management of brand campaign documents like marketing calendars, campaign & project control documents, battle plans, briefs and campaign decks.
• Assist with brand reputation management and sentiment tracking.

 

EXPERIENCE AND QUALIFICATION

• A degree in Marketing, Public Relations, Communications or Advertising. A post-graduate specialisation is preferable.
• Minimum of 5 to 8 years working in the relevant field.
• Extensive stakeholder relations management
• Sourcing and raising funds.
• The ideal candidate should have a good understanding of and experience in marketing mass market branded commodities.

 

KNOWLEDGE

PFMA

Corporate communication

 

COMPETENCIES

• Solid business acumen to deliver business cases around marketing initiatives, innovation, risks, and opportunities.
• Solid systems knowledge – MS Office Suite, social media platforms
• Competency to pull and analyse market research and utilise insights to drive strategic marketing and business initiatives and decision making.
• Highly organised with meticulous attention to detail and a well-structured thought process
• Very strong interpersonal skills and experience of marshalling cross-departmental resources towards daily goals and objectives.
• Stakeholder management and the ability to influence, network and lead to drive alignment and facilitate decision making.
• Well-developed capability on Outlook, PowerPoint, Word and Excel with the ability to put together attractive well thought out presentations and present in a confident manner that facilitates fast-tracked decision making. Good planning and organizational skills
• Excellent problem solving and analysing skills.
• Good communication skills

 

Applications for internal candidates must be on internal application form and must be emailed to: This email address is being protected from spambots. You need JavaScript enabled to view it..

All applicants must contain a Curriculum Vitae with at least 3 contactable references, certified copies of educational certificates and/ or other qualifications and identity document. Successful applicants will be subjected to a verification, security clearance.

 

 

 

Closing date is 29^th of March 2023

NB: If you do not receive any response within 14 days of closing days, please assume that your application was not successful.

Correspondence will only be with shortlisted candidates.